Facebook Adds ‘Donate Now’ Button for Nonprofit Organizations

Facebook has announced the addition of a “Donate Now” button in the call-to-action options for brand pages. Here’s an example of how the button appears on a smartphone and a laptop:

 

You can now direct your Facebook visitors to your official donation form. When one of your supporters clicks “Donate Now”, they are taken to your website to make their donation through your own giving platform. 

Without the embedded payment processes, the button is really just a call-to-action link, which is valuable to these organizations’ advertisements I’m sure. In practice though, it pretty much just adds a click to the process of making the donation, as it berates you with a pop-up that Facebook doesn’t endorse the cause at all before it unexpectedly whisks you away to a new browser window.   

Prompting your social followers to give through your branded donation form ensures that your organization receives all the relevant donor information you need to build an ongoing relationship with your supporters. You’ll also increase trust with new donors who will feel confident knowing their payment information is in your hands.

WHAT DO I NEED TO KNOW TO GET STARTED?

There’s a few things to note!

 1) You’ll need to be listed as a “non-profit organization” in your page category.
 2) The “Donate Now” button is also an option for your ads and sponsored posts. (And is beautifully optimized for mobile devices!)
 3) Once you set up your call-to-action buttons, you can track your performance and note how many visitors click.

Tip: Make sure your donation forms have Google Analytic implemented so that you can see your donor’s path from Facebook right through to conversion to donation.

Facebook tests out new feature with ad-supported videos

Facebook is testing a new ad-supported feature that shares revenue with content creators by attracting even more video content to its site and compete with YouTube.

The new "Suggested Videos" feature, which is being tested on iPhones, includes a revenue-sharing arrangement for media companies and content creators, similar to YouTube's current revenue-sharing model.

Facebook Messenger New Payment Features

Facebook announced on Tuesday a new feature in Messenger that will allow users to send money to friends — and it’s free.

To send money, users will tap the “$” icon and enter the amount. The first time users send or receive money, they will add a Visa or MasterCard debit card.

After creating a PIN (or using Touch ID on iOS devices), users will be able to send money to friends. “Incorporating security best practices into our payments business has always been a top priority, Facebook said on Tuesday.

“We use secure systems that encrypt the connection between you and Facebook as well as your card information when you ask us to store it for you.”

Facebook Unveils 'Work': A New Social Tool

Work is often part of the social mix, and 75% of internet users in full-time employment have used Facebook according to market research company Mintel. Users share knowledge, ideas, successes, experiences, funnies, inspirational quotes and video clips with friends at work, home and abroad.

If you get bored sitting around the office all day without being able to socialize, Facebook has a new hobby for you. Facebook has just announced a new social tool called "Work" (we called it 'Facebook for Work' before), which will revolve around your professional life, and how employees in a Business communicate with each other.

New Year’s Resolutions On Facebook by CEO Mark Zuckerberg

Mark Zuckerberg, the social network founder is crowdsourcing ideas about what “personal challenge” he should take on next via a public post on his Facebook profile. Writes Zuckerberg, “for background, every year I take on a challenge to broaden my perspective and learn something about the world beyond my work at Facebook…

At our last town hall Q&A, someone asked me what my challenge will be for the new year and I said I’d love ideas from our community,” he says. “I have an idea of what my next challenge might be, but I’m open to more ideas before the new year officially begins.”

Facebook is going to launch 3rd free anti-virus Software

Social network partners with security firm Eset to provide third free anti-malware software that scans computers directly from Facebook.

Facebook is launching another free anti-virus software that monitors for malicious activity and offers to scan infected computers directly from the social network.

The scanning software is being provided by security firm Eset and is intended to protect Facebook accounts from being attacked by malicious software on users’ computers. “Our goal is to offer our users the right technology to improve their experience of our services and better protect their devices,” said Chetan Gowda, a web developer at Facebook responsible for fighting spam. “ESET Online Scanner for Facebook will significantly decrease the number of malicious links from among the trillions of clicks that take place every day on Facebook.”

Combating spam and malware

In 2012, Facebook launched a service that detected malicious activity on Facebook accounts and offered users with suspected infected computers a list of free anti-virus software. Facebook announced partnerships with two security firms F-Secure and Trend Micro in May, and now Eset makes three providing users more options for directly removing infections when they are detected. “A larger number of providers increases the chances that malware will get caught and cleaned up, which will help people on Facebook keep their information more secure,” said Gowda.

Users will be notified when they first log into Facebook if suspicious behaviour is detected such as spam messages or the posting of infected links. They will then need to download and install a small programme that scans the computer, but the progress of the scan and results are delivered through Facebook, allowing users to get on and do other things while the scanner checks the computer.

The move comes as an increasing number of scams and malicious software have taken to spreading through Facebook, attracted by the 1.35 billion monthly active users. The scams have used social engineering to get people to click on infected links spreading through friends’ news feeds with click-bait headlines.

Facebook has been proactively blocking and removing links it spots as malicious, but has not been able to stop the root of the problem – infected computers. The social network hopes the new free anti-virus service will help cut down on the amount of malware spread through Facebook, tackling the cause directly.