Saturday, December 27, 2014

‘The Interview’ is available for Rent or Purchase by Sony

Sony is providing ‘The Interview’ online for rental (@ $6) or purchase (@ $15) in a surprise move. Those looking to get it can head to SeeTheInterview.com. Sony is offering it in HD quality via Google Play, YouTube Movies, and Microsoft’s Xbox Video, as well as at its own website.
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's operations include motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment.

Microsoft’s Xbox Video is the sole distribution platform that wasn't leaked earlier today when news started emerging that Sony would indeed be offering a digital distribution strategy in line with the limited theatrical release revealed yesterday, which is still set for tomorrow, and which will see it screened in approximately 300 independent movie theaters nationwide. Google has published an official blog post on the matter, saying that it came to Sony’s aid because it couldn't sit on the sidelines and watch freedom of speech be impacted by the threats of the hackers who initially blocked the release:

Last Wednesday Sony began contacting a number of companies, including Google, to ask if we’d be able to make their movie, “The Interview,” available online. We’d had a similar thought and were eager to help—though given everything that’s happened, the security implications were very much at the front of our minds. Of course it was tempting to hope that something else would happen to ensure this movie saw the light of day.

But after discussing all the issues, Sony and Google agreed that we could not sit on the sidelines and allow a handful of people to determine the limits of free speech in another country. Netflix is also reportedly in talks to secure streaming rights to The Interview, reports Variety, though availability on its platform would come at some later date, following the online and theater premieres happening today and tomorrow.

Stripe, which is providing the payment tech for Sony’s SeeTheInterview.com website, has also released a statement regarding its decision to participate. A selection from their official blog post follows, showing how they characterize their involvement as an endorsement of net neutrality:
We don’t always endorse what businesses sell through Stripe, but we do think it’s critical that we and our peers don’t act as gatekeepers for what is and isn't acceptable content.

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