A new calendaring app called Shifts, launched last week on iTunes, is instead focused on a different demographic: those employees who work in shifts, like nurses, servers, dispatchers, plant workers and more. The Shift app allows users to more easily track and schedule their shifts, share their schedules with family and friends, and even estimate their monthly earnings.
Shifts was built by a company called Snowman, which was co-founded in 2012 by Ryan Cash and childhood friend Jordan Rosenberg. Snowman already has a few successful apps on the App Store, including reminder app Checkmark and a memory game called Circles, which was recently offered as Starbucks’ free app of the week.
The idea for the new Shifts app came from the founders’ friends who complained about not being able to keep track of their work schedules using traditional calendars. Because they knew Ryan and Jordan built apps, they asked them to consider building a solution just for them. Ryan admits the idea “wasn’t all that exciting” to them at first, but they soon realized that there was a big pain point here that they could solve with Shifts. “…
After doing some research and talking to more people, we learned that – according to a recent study – one in five employees in the U.S. works during the evening, at night, or on rotating shifts,” he explains. “Some studies say it might be as high as 30 percent of people in North America. I’m sure that data is similar in other areas of the world, too, so it seemed like there was a business case for it.”
No comments:
Post a Comment