SEO (Search Engine Optimization) works like blood line for nutrition to your website. Good SEO means better visibility on search engines and ultimately will make good business. In simplest of the terms, SEO is set of following 5 things:
1. Useful Page Content,
2. Catchy Headline,
3. Appropriate Tags,
4. A Nice Page Description And
5. Simple Site navigation.
Anything beyond above 5 in SEO is always something to work around or improve in the above said areas.
SEO is big thing. Many corporations work around SEO to build better websites for you. They develop tools and techniques for different environment. For example Yost SEO, works with sites build in WordPress. Read books on the subject, for example SEO Like I'm 5. Use of SEO tools helps in better website scaling. Here are Top 10 SEO Tools for webmasters to work with every environment.
Tip No. 1) Google Page Speed Insights
PageSpeed is the time taken by a web browser to display a website / web page on a device; Desktop, Tablet or Mobile. A slow loading web page attracts distractions, people either close the browser or switch over to another similar page displayed from search results. See how fast your page loads on different devices using Google PageSpeed Insights. Fast loading web page adds to Good SEO. Make use of Google PageSpeed Insights, enter the page URL, allow the robot to analyze page load speed, wait till report displays. Alternatively, you also can check Page Speed with tools like WebPageTest or Pingdom.
(URL: https://developers.google.com/speed/pagespeed/insights)
Tip No. 2) Google’s Mobile Friendly Test
Smartphones and Tablets are ruling the world and hence mobile friendliness matters for good website SEO. People search on mobile devices for products. An unfriendly website means high bounce back rate and remarkable loss. Know how much friendly your website is with mobile devices. Enter URL in Google’s Mobile Friendly Test and analyze.
(URL: https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=psi&utm_medium=referral&utm_campaign=landingpage)
Tip No. 3) Moz Local Listing Score
Neighborhood consumers are always important. May be you have many clients from overseas, but serving to local customers saves lots of resources. For example if you ship something, local shipping charges will always cost less. Popularity in local market is essential to win on business. Check your local listing score. Make “Moz Local Listing Score”. This app analyzes data from different search engines, business directories and social media; for example, Google Search / Bing Search, Facebook and local directory listings.
(URL: https://moz.com/local/search)
Tip No. 4) Keyword Tools
What people search on Google / YouTube / Bing / App Store? Open “Keywordtool.io”. Get 750 keyword suggestions for free. This tool provides long tailing keywords for those people search. Just great tool for Organic SEO you will love using. (URL: http://keywordtool.io/). Google’s Keyword Tool will help you understand which keywords trigger the most traffic and this way you can set up correctly the keywords for your articles. - See more at: http://blog.zitec.com/2013/5-basic-seo-tips-and-tricks-for-bloggers/#sthash.PgmUw96w.dpuf
Tip No. 5) Google Analytics
Google Analytics – setting up the Google Analytics tracking code is a must in order to measure the incoming traffic, the sources from which the visitors came from, as well as the users’ behavior once they reached your website. Be extra careful: faulty installations can compromise your results! Sign Up for Google Analytics if you have not done yet. This tool gathers information on various parameters to give you clear insight about ‘How people find your website; a keyword or phrase. Also you will get to know from where most the traffic coming, what kind or devices used, consumers’ age group, type of devices used and other useful information to escalate your website. (URL: http://analytics.google.com/)
Tip No. 6) Google Webmaster Tools
Webmaster Tools – Obviously, you want your blog to be read by human beings, but in order to do that it should be first discovered by search engines, crawled and indexed. That’s why having an active Webmaster Tools account is very important: it enables you to keep track of possible indexation or duplicate content problems. Even if you won’t be able to solve all potential issues reported by this tool all by yourself, at least you will know that there are some issues and you can contact SEO specialists or your software development company to sort them out. It’s also highly recommended to connect your Webmaster Tools account with your Google Analytics account. Google search is dominating the search sphere. Know what Google Search robot feels about your site, for example; indexing issues, alerts or bugs. This will help you in making your website healthy. Also make use of Bing Webmaster Tool to make your website Bing Friendly. (URLs : https://www.google.com/webmasters/tools/home?hl=en and www.bing.com/toolbox/webmaster)
Tip No. 7) Google Trends
What’s trending on the web and where? Make good of use of Google Trends to know where most of the traffic is / what people are searching from across the globe or in your location? Also you can subscribe for daily trends in your email box. (URL: http://www.google.com/trends/)
Tip No. 8) QuickSprout Website Analyzer
The QuickSprout Website Analyzer is great tool for website health comparison; know how your competitors are doing better on various parameters; optimization, speed, tags, keywords, social, links. (URL: http://www.quicksprout.com/)
Tip No. 9) XML Sitemaps Generator
Give a clear hierarchy of your website to search engine for indexing. What’s better than XML site map? Generate one and upload to Google Webmaster Tool. (URL: http://www.xml-sitemaps.com/)
Tip No. 10) W3C Validator
The W3C Validator check validity of your website in different markup languages, viz; HTML, XHTML, SMIL, MathML, etc. (URL: http://validator.w3.org/)
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