But what is the point of having a blog if no one is going to read it? There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow. So, how can you get more visitors to your blog?
1. Choosing Right Content
The initial structuring of a blog should evolve around designing it to attract maximum traffic. Pages on your blog can be optimized to attract readers and potential consumers. This can be done by organizing content by putting it into categories that will enable readers to find what they are looking for quickly and easily. One of the main aspects of marketing your blog is writing concrete content.It is important to follow some significant ethics in order to get the attention of the search engines and consequently the readers. Here are seven of SEO ethics that a bloggers must remember while marketing their blog. If one of your articles possesses 100 back links and the other one has 3, the latter will have to struggle hard to get rankings on Google.
However, if you link the page with 100 back links to the page that is less popular, the page will share the page rank or link equity. It may be tedious to interlinks all your blogs. WordPress has plugins that help in automated inter linking of blogs.
2. Targeted Audience
The most important question a blogger can themselves is, Who is going to read my blog? Focus your content on what your blog is based on. Then carefully consider your target audience and address that audience directly.If you write what they want to read it’s quite likely that they’ll recommend your content to their peers. You might already have a good idea of who reads your blog through a quick look at your followers on Twitter, for example. But to get a better insight you could sign up to Alexa.com or Quantcast.com to see in-depth information such as the gender or browsing location of your blog’s visitors.
3. Share your Content to Social Media
Today, social media channels such as Pinterest, Facebook, Google+, Twitter, LinkedIn and Instagram give search engines a direct lens into your brand’s customer experience. A strong social media presence is the backbone of a high-performing SEO strategy. Share articles on the social media channels where your audiences are most likely to be present, and pay attention to the nuances of each platform and the shelf-life of the content therein.For instance, on Facebook, you’ll want to share an article once or twice, spaced apart by several weeks or months, depending on the reach you've achieved. On Twitter, where the shelf life of a piece of content is shorter, you can feel free to tweet content several times in one day. You can determine the right frequency by testing responses from your audience.
4. Submit the Blog to Search Engines
All of the major search engines have dedicated link sites that allow users to submit URLs to their engines. There are also directories that you can submit your site to. This can be done manually, or services can be hired to do the submissions for you. The results do not happen overnight. Sometimes, it can take weeks for the blog to show up. But it is a good way to get the search engines to crawl it and pick it up in someone's search results.
5. Keep Your Content Fresh
Spend some quality time keeping your content fresh and interesting. Don’t let your design go stagnant either. It’ll need a re-vamp now and then – an improved design can boost traffic. Create an inviting blog environment that is packed with eye-opening facts and information. Having a popular, successful blog takes patience, time and focus. It also takes hard work and determination. Some of it is luck too, but following easy pointers like these will help you on your way. Just be consistent and persistent, keep at it. Eventually, you will see the results that you want.
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