By adding one downvote per minute, Yik Yak makes it look like other anonymous users dislike these posts. But tests in isolation demonstrate that it’s Yik Yak itself suppressing its competitors and once a post gets five downvotes, it becomes completely invisible.
Yik Yak’s app for posting anonymous little text snippets to people nearby blew up with youngsters over the last year and has raised $73.5 million. Today’s update adds options when flagging a post. The four choices are now: “Offensive content,” “This post targets someone,” “Spam” and “Other.”
Yik Yak updated with improved reporting process for abusive posts. Previously, reporting a post just asked if the post was breaking one of Yik Yak’s rules. By adding context, it could help the company make a quicker decision if a post should be pulled from the system.
Yik Yak quickly became home to online bullying thanks to its localized posts and anonymous nature. The company has been working to keep bullying off the app and today’s update is another step towards that goal. Users can also now change their vote on a post.
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