Tuesday, February 23, 2016

20 Basic SEO Tips: How to get more traffic to your website or blog

20 Basic SEO Tips How to get more traffic to your website or blog
You have started your blog or website and want to make the most of it by monetizing it, but to achieve this target you have to follow these basic SEO (Search Engine Optimization) creative ways.  As long as your creating good, original content, you should see a natural increase in traffic.

1. Develop good headlines:

Headlines should be more and more attractive. Your headlines should jump out at the reader and quickly draw their attention. A good headline can dramatically increase your views when shared on a social network.

2. Write rich content:

Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website, offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.
  • Create relevant and informative content. Simply collective information from another website will not generate traffic. You need to offer visitors the information they need to achieve a goal, solve a problem, be entertained, find out quality news, or just have a good laugh.
  • Avoid content generators. While these were once the delight of a fledgling web industry, they are no longer useful. Putting your own team's creativity online is what is useful.
  • Never copy and paste from another website - Google, Yahoo, MSN and other search engines are too smart for this nowadays and will detect copied and unoriginal content, sending you to the bottom of the pile.

3. Address a niche:

Good sites address a specific niche or audience and then become an expert in that field. You want your site to be the one resource that your readers go to first. Either start a site based on an interest of yours, or examine the market and find a niche that hasn't been addressed well. Turn that niche into your expertise.

4. Create shareable content:

In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks. You may also like to read:

7 Necessary Seo Methods for 2016

Lists are incredibly popular for sharing on social networks right now. Sites such as Techcrunch and Mashable make great use of list headlines, such as "10 Ways to..." or "21 Signs That You're...". These quickly draw the reader's eye, and are a great way to deal with shortened attention spans.

5. Post contents frequently:

Your blog will be more successful if you have a steady stream of content. Aim for at least six articles per week. Whatever you choose, pick a schedule and stick to it as best possible.
  • Keep it fresh. For repeat visits, it is crucial to provide regular updates to the website, especially in frequently viewed zones. Add fresh content every few days if possible; at a minimum, weekly.
  • Consider outsourcing article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said?

6. Build smart links:

Link building is incredibly important for websites. This is the process of creating links that point to your page from other pages. This will happen naturally as you create quality content, but there are some things you can do to help build links yourself:
  • Trading links with other websites that are closely related to the subject of your website can bring you more website traffic. These are two-way links because you must provide a link to them, too, and linking to low-quality websites can threaten the credibility of yours. Only link to sites that are dead on topic, and truly help your visitors.
  • Link back on related blogs and forums. Find communities that relate to your niche and create a user profile there. Enter in your site information in your profile and make quality posts. This will draw people to your site through your profile links.
  • Contact companies that relate to your niche. Getting a company to link to your site for a how-to article, or a blog post related to their product, can significantly increase your traffic. Try to build some links with companies in your niche.
  • Set up an RSS feed. An RSS feed allows your articles to be easily linked in a variety of other places. Submitting your RSS feed to directories can really give your links a boost.

7. Make old post links:

Make sure that you are linking to related articles that you've already written. This will help new users find interesting articles from your backlog, and will keep people on your site. Add links on old posts to new ones. If you write an article that relates to an old article that you did, make sure to go back to the old article and link to the new one.

8. Use Long-Tail Keywords:

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

9. Start a Facebook group:

Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).

10. Post Content to LinkedIn:

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

11. Do Email Marketing:

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

12. Make Your Site Mobile Friendly:

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably view-able across a range of devices, including smaller smartphones.

13. Create a top 10 website post: 

Select the top 10 blogs in your niche, and write a post about them. You may also want to create a simple badge or banner those sites can embed to show off their award.

14. Respond to blog comments:

Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commenters back to your site.

15. Add your blog to Alltop:

As an aggregate for all kinds of web content, submitting your blog increases your chances of getting found by people looking for content in your niche.

16. Comment on your niche blogs

Comment on a regular basis on some popular blogs in your niche to help drive referral traffic and to establish relationships with other bloggers.

16. Make Sure Your Site is Fast:

Your webpage should not take more than 30 seconds to load.  If your site takes forever to load, your bounce rate will be sky-high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

17. Examine Your Analytic Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytic data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

18. Submit Your Content to Aggregate Sites:

Do not spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant sub-reddit, submit your content, then watch the traffic pour in.

20. Put your URL or website name on images:

Always try to use original photos/images and put the URL of your blog or website so that, if they get pinned or shared, you’ll be sure to retain credit.

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