SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
If you are confused about this stuff, you are not alone, and we're here to help. The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your website(s), you may decide you need an expert to handle things for you. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach.
SEO Keywords:
Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.Keywords are one of the main elements of SEO basics. In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative.
Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundation for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. Use google keyword planner to make sure you are using impressionable keywords and keywords that are not too competitive for your geographical marketing interest.
Website Speed:
Speed is a critical element of running a successful website and should always be a priority for site managers. In addition to providing a lag-free and responsive user experience, a fast loading website also has a direct impact on the overall performance of the website. Faster loading websites benefit from better user engagement, higher conversion rates, higher SEO rankings and much more.Sharing Your Content to Social Media:
Make sure to start to build your social media outlets either before you build your site or while you are building your site. With social media quickly becoming a ranking factor method, make sure not to leave this multi million dollar market behind. Some common social media outlets are facebook, twitter, pinterest, youtube and google plus.Integrate Your Site with Analytic Tools:
You will want to be able to follow your analytic right when you launch your site for proper tracking. If you plan on using google analytics for your metric then make sure you have set this all up. Some other metrics to think about including are google search console (google webmaster tools) and bing webmaster tools.Image Optimization:
The best SEO practices will always include compressed and optimized images, audio and videos. Make sure that not only are your normal images compressed but also your thumbnail images. If using wordpress than make sure all of your themes images are compressed. A good plug-in to do this for you for free is ewww image optimizer for wordpress or use tiny png’s website to manually upload photos, compress them then download them.Use Alt Tags:
Image alt tags again goes to content. Google needs content to know what your site is about and a great way that they find this out is by using alt tags in images. Although this can be a little bit of extra work it is very important and will help tremendously in the long run with your search rankings.Site Map:
Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Sitemaps also come in a variety of formats and can highlight many different types of content, including video, images, news, and mobile.Make sure that you have a proper functioning site map and that you submit it to all the search engines. Some common search engine submissions for site maps include google and bing.
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